Outlook is great: I use it every day but you can quickly get in to a fix when your business starts to grow.

All those details you painstakingly collated in the notes section seemed locked in when you come to the conclusion you need to run campaigns, trend analysis, profiling, etc.

The problem is you’re not that big that you need something like Microsoft Dynamics but you certainly need to see the big picture, you need to see trends, and you need to be able to cleanse your data when required.